Tuesday, November 10, 2015

Canada October 2015

This would make a nice 2016 Opel Ampera, wouldn't it? (Wink, wink)

Fresh Start Edition

The new government in Canada seems to have spiked buyers interest in plug-ins, with sales finally increasing significantly regarding last year, with a 71% increase over October 2014, with the EV Share now up to 0,33%, a positive departure over the 0,27% of last year.

Another (Possibly stronger) reason for this uptick in sales was the arrival of the Second Generation of Canada's favorite plug-in: The Chevrolet Volt, pushing the nameplate sales to 203 units, it's best result in 18 months. Will we see the Volt beating its all-time record in Canada (1.521 units in 2014) this year? I wouldn't bet against it.

Looking at the rest of the competition, the Model S continues to lead comfortably, while the Nissan Leaf remains a consistent 100-something performer, waiting for the 30KWh version to arrive in decent numbers to (hopefully) give the Volt a fight for #2.

Below the podium, the Fourth Spot is being hardly fought between the Smart Fortwo ED and the BMW i3, currently they are tied with 296 units and with the Kia Soul EV recently increasing the sales pace, the Korean might even join the race in the latest days of the year.

We have a new addition to the ranking, with the Porsche Cayenne Plug-In opening the globally burgeoning luxury SUV segment in #8.


PlCanadaOct.YTD%
1Tesla Model S e)1501.69432
2Chevrolet Volt2031.07120
3Nissan Leaf11396319
4Smart Fortwo ED e)302966
4
6
BMW i3 e)
Kia Soul EV e)
26
40
 296
249
6
5
7
8
BMW i8 e)
P. Cayenne Plug-In e)
15
15
180
155
3
3
9
10
Ford Fusion Energi e)
Ford C-Max Energi e)
11
11
126
115
2
2
11Misubishi I-Miev91022
12
12
14
15
16
Ford Focus Electric
Cadillac ELR
Porsche 918
Chevrolet Spark EV
McLaren P1
1




32
25
18
18
2
1
0
0
0
0

TOTAL6235.342100


e) Estimate

Source: Greencarreports; Good Car Bad Car


Tesla vs The Others (Canada Edition)

As Elon Musk pointed out, the real competition of Tesla aren't other EV's, but the ICE best selling models, so let's look how the Model S stands in Canada (1)


PlModelOct.
1Mercedes CLS / E-Class 276
2BMW 5-Series215
3Tesla Model S e)150
4Cadillac CTS121
5Audi A691

  Looking at the October numbers, Tesla is closer to the leadership, with Mercedes needing the CLS and E-Class to be together in order to distance itself from the Model S, so the leadership for the Californian is something that could reach in the near future. 

(1) - Unlike in markets across the pond, the full-size car market in Canada is much more diversified, with Chevy Impalas, Malibus, Chrysler 300, Dodge Chargers, etc, all theoretical adversaries to the Model S, but Tesla's direct competition isn't there, so the Model S is only compared with cars with similar price and concept.

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